Am I the only person who actively avoids movie trailers?
Between talk shows, leaked production photos, and endless social media advertising, it is getting increasingly difficult to see a new movie these days without already knowing virtually everything about it. One of the biggest issues for me are movie trailers that, intent on making sure you know exactly what you’re paying for, give the entire film away. As a viewer it often feels very patronising, like the production company is spoon feeding you the plot.
Even when I am looking forward to a movie, in fact especially when I am looking forward to a movie, I will do whatever I can to avoid seeing its trailer. If I know I am going to see a movie, I don’t want to encounter anything that will spoil it for me. If I accidentally stumble into a room where it is playing I will shut my eyes, cover my ears, and sing at the top of my voice. I normally take on a rendition of the ‘Let it Go’ from Frozen. Damn that song is catchy.
Obviously I realise trailers are an important aspect of getting people into the cinema in the first place. But recently I feel trailers have developed a trend of becoming more like highlight reels that invariably spoil all the best jokes and all the best scenes before the movie is even released. A trailer should make you want to see a movie, not feel like you’ve already watched the entire thing. Even though these scenes are normally out of context I’ve had many experiences of watching a movie where the memory of the trailer resurfaces and takes me out of the moment, thus ruining the scene.
I went to see the new Hunger Games the other day (it was pretty meh. If The Hunger Games people are reading this, feel free to use that review on your next poster) and I sat through the pre-movie trailers. Honestly, I felt like I sat through the entirety of six movies in the space of 20 minutes (they were all pretty meh too. Seriously, step up your game Hollywood and stop making the same old drivel). I think I’d rather just watch a single scene on its own to get a sense of what the film is like, rather that snippets from the entire movie.
Teaser trailers are the best. The teaser trailer for the new Star Wars came out this week. It was great! It shows some cool backdrops, great effects and alluring characters. It alludes to all sorts of otherworldly phenomenon without actually explicating its central premise. Not that Star Wars even needs a trailer. Everyone and their mother is going to see this movie, there is no need spending millions advertising it. If you aren’t one of the 50 billion people who have watched it, here it is: